Pay-as-you-go help with Google AdWords. Traditional advertising such as advertising in your local newspaper and magazines is still important but not as effective as they once was. Today you need an online advertising campaign and Google Adwords is good choice.

About Search Engine Optimization (SEO)

We strive for top 10 placement for each of your primary search strings and frequently attain a #1 ranking for several of your primary search strings.

Why do you need SEO services?

About 85% of website traffic comes from the various search engines with the majority coming from a select few. If your website is not in the top 10 for your primary search strings, you are losing money to your competitors every day.

Why do you need professional SEO services?

We use the most up-to-date techniques for the best results.
You need to avoid tactics that will get your website banned!

What types of optimizations do you usually recommend?

There are many techniques you can do to raise the visibility of your website with the search engines.

Optimize Page Titles
Add Appropriate Meta-tags
Massage Page Content
Add "a few" Entry Pages
Add Additional Content tags such as image titles and alt text.
Add a reciprocal link to our More Websites page which is heavily crawled by the search engines. This is all that is required to submit your website to all the major search engines.
You will be assigned a dedicated account manager located at our offices in Citrus Heights, CA (near Sacramento) who will answer the phone when you call and immediately know who you are.

What is copywriting?

In this case, copywriting means massaging your web page content to optimize it for the search engines. By far, the #1 criteria for search engines is your actual visible page content. Copywriting also means working with you to discover the most appropriate and best possible search strings to use for the optimization process.

Products and Services Optimization

Each product and service should be optimized for the search engines.

Database driven content: If you have database driven products and/or services (an online catalog), we can work with you to optimize each and every item for the search engines automatically from your database. For example, each product in our online store at http://store.prestwood.com is optimized for the search engines.

Localization Optimization

Each product and/or service you offer is intended either for your local and/or national or even international markets. Your items that apply to your local market should be optimized for the search engines for the city you do business in as well as surrounding cities. How deep you promote your items locally depends on the type of item. We can help you determine the best approach for the products and/or services you offer. For example, although Prestwood does business nationally and even internationally we have optimized pages for our local market for our clients that want a local touch.

Ongoing Or Additional Needs

If you have ongoing or additional needs that go beyond our bronze, silver, and gold SEO services, we use our Software Support Account service which is billed on a time and material basis. This account is perfect for implementing advanced strategies such as ongoing needs as well as integrating an online database, pay per click, etc.

Pay Per Click Management

If desired, we can help you get started and manage your pay per click advertising efforts. We define specific tasks and use our Software Support Account service which is billed on a time and material basis.

How much online advertising should I do?

Advertising is a numbers game. Do not overpay for your online advertising needs.

We will work with you to decide on how much of your advertising budget should be spent on online advertising. At a minimum, EVERY website should optimize their home page and major products and services for the search engines and make sure they are listed in the major search engines. Once that is accomplished, you may want to consider "pay per click" advertising, reciprocal links, and legitimate posts to blogs and other online content websites.